Changes in the horizons of mobile technology and applications are taking the world by storm, and seriously influencing the economy in general, and business prospects in particular – even that of giant technology companies like Google and Microsoft. As recent as of July 2013, the industry was abuzz with Google and Microsoft shares taking a hit, because the technology giants seem confounded in transitioning their business models to keep up with the huge growth in mobile apps development, mobile traffic, and alternative offerings made by each new mobile app development company.
Google’s average advertising rate fell for the seventh consecutive quarter, and its stock fell more than 5 percent in extended trading. Microsoft experienced the biggest negative gap in 10 years between real revenue gains and what was forecast. While Microsoft attributed some of the loss to writing down $900 million in an attempt to lift the sales of its surface tablets, the real reason is that the company is failing to catch either the market or momentum in tablets and smartphones. Microsoft also attributed its dismal results to falling PC sales worldwide.
The mobile apps market belongs to small third party developers
Even though the iOS and Android apps market is taken to be close to $1 trillion in size, in reality the 100 top app publishers on iOS and Android mop up a collective revenue close to $900 million. The $1 trillion figure going around, actually represents a combined market cap of less than 50 publicly traded companies who are among the top 100 app publishers.
So, what about the rest of thousands of apps in the mobile market, including those on both iOS and Android? These are usually free downloads and service extensions made by companies, either for promoting their services, or for providing their services in the mobile environment.
These apps are not sold, the services are. And those pushing the apps hire third party vendors providing mobile application development services.
With mobile apps ready to help consumers from buying things like ice creams to helping with employment law, the demand for small third party app developers has shot up, as has the revenue stream for fees earned from mobile apps development. Neither the ice cream company nor the law firm keen on promoting services through mobile apps is a mobile app development company. In the mobile apps market, businesses are hiring small third party developers to get their job done and apps developed.
Why the time is right to launch a small mobile app development company
The real revenue streams in the digital world depend upon royalties, ad revenue, software sales, software as services, and fees for services rendered.
Royalties and ad revenue belong to major players, software sales and software as services belong to both large and mid-level players, with some small innovative enterprises in the mix, but fees for services rendered belong ubiquitously to small players and startups.
Mobile computing is opening up new horizons for startups and small businesses, while established tech companies that experienced their greatest successes in the PC environment are feeling challenged and are unable to provide the granular development demanded by the mobile market.
Mobile app experts can afford to create their startups today, because the demand for mobile application development services is far greater than the supply – and the situation is going to continue through the near future.
Like the beginning days of the Internet, when almost any HTML expert with half a brain started their own web development company, today, for experts in mobile application development it is easier to form a mobile apps development company, rather than take a job and trade autonomy for illusory job security. The time is right, and for small mobile apps developers things have never been so good despite technological challenges.
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The mobile application and development services are ringing high on techies and mobile apps development companies. The most strong and loud noise comes out from a segment comprising youth and full time internet user community that constitutes among two thirds of the world population. Trend supportive and user friendly mobile apps are on the rise. With smart-phones edging over androids and hi-end mobile technologies it’s an intellectually competitive and well poised market for the new mobile apps development company to enter on. Initially hanging on to the already turbulent mobile application services market won’t be easy but sparing some ideas and barring some conventional mobile apps it may look rewarding.
However the mobile apps development companies are strongly figuring out opportunities that just go beyond primary mobile apps development that include gaming, social connect and other office apps. The property belongs to nobody but the inheritance of the same ranges high amongst the mobile apps development companies.
Navigating through market one learns that trending high on the mobile user community is getting to be amongst the first time user in any newly introduced mobile apps services. Times have changed and technology has evolved and so has the mobile phone user. In the crisis of life few moments become priceless and life made worries become as frequent. One needs a good read, a smart app to buy some time from so called torrid work schedule. As we dig deep into the mobile application and development services we come across challenges posed by the business user who by the time comes to know about one app, starts using it the other one comes around to give him or her a harsh time. To keep the business exec in the loop of things the mobile apps development companies are tracking ways to communicate these rapid changes well within timeline so that by the time next one gets introduced the customer is well versed with earlier.
Knowledge sharing is better than manual frisking of ideas that are kept close to the heart. One can’t bond with mobile apps development and technology for long as it has to be shared in order to be acknowledged by the customers who have the actual propriety of any new mobile apps development. All apple enabled apps or blackberry enabled tech apps have one thing in common they are smart, but the only limitation that one tracks or finds out is not all of them solve, serve or entertain the customer engagements necessarily. Smart phone apps have cut across segments and binded minds, hearts and happiness sharing of the mobile user community at large.
Some lack beauty, some lack attitude for others they lack updates on latest advancements in the field of mobile apps development. The platitude used to define the mobile apps has changed. Utility variants and time fractions are now on the forefront of the mobile app development company because mobile apps have started generating fair value on business deals as they save time, enhance appearance and multiply the chances of the user in demonstrating skills effectively via latest mobile apps development.
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